Two children playing with a Nosey Toesie Play Mat.

Nurturing Growth
Through Play

Helping parents raise curious little explorers through interactive play.

Shop Play & More Our Story

Home of NZ's #1 Baby Sensory Play Mat

Toys being ignored after 3 minutes?

We create intentional, sensory-rich play pieces for infants and toddlers, designed to truly engage growing minds.

Keep Them Engaged

child playing a rainbow coloured xylophone

Playtime

White bee baby mobile hanging over cot/crib

Nursery

baby hands holding a bee comforter with brown material

New Baby

Bundles

Baby sensory play mat with different textures and animal illustrations

Touch 'n Go Play Mat

$150.00

Baby crib/cot mobile with bees and clouds hanging from a wooden rod against a white background

Bumble Bee Baby Mobile

$55.00

Folded cream knit baby blanket with bee designs on a white surface

Knit Bee Baby Blanket

$41.99

Open cardboard box containing musical instruments on a white background

BumbleBeats - Wooden Instrument Set

$89.99

Crocheted bee baby comforter with brown material

Bee Comforter - Brown

$24.99

Bee Rattle

$21.99

Nursery bee mobile with hanging rings and small figures hung by a wooden cot arm on a white wall.

TinyTwig Mobile Cot Arm

$45.00

3D printed baby milestone card with a bee , 1 Month

Honeycomb Baby Milestone Cards

$26.99

Small crocheted bee comforter toy on a yellow material with a vase and newspaper in the background.

Bee Comforter - Yellow

$24.99

Greeting card with bee designs and 'welcome baby' text on a checkered background

Welcome Baby - Greeting Card

$7.99

Sensory Play That Lets You Have Your Coffee Hot!

Over 200 Happy & Satisfied Customers

Trusted & Adored by Kiwi Families

Including local celebs Erin Simpson (The Erin Simpson Show) and PJ Harding (ZM Radio, The Hits).

"How cute is this sensory play mat designed by two kiwi mums?! Love the Kiwiana theme and such cute features to play with"

"Amazing product, we use ours every single day"

Ready for Play That Actually Engages?

"My son loves his new mat it’s just sooo cute 😍 Love the we wooden musical instruments as well.

Thank you so much ❤️ Get yours Today Mamas ❤️"

→ Buy the Touch 'n Go Play Mat

"Our Nosey Toesie playmat is used daily in our household. My three month old loves it and is currently obsesses with the contrasting colours and shining whale!

I love how this mat isn't something we'll use for just a few months but it will continue to support my bubs development as he grows.

It's also super easy to wash and dries very quickly. It is also a high quality product made with soft durable materials. Very much recommend to parents."

→ Buy the Touch 'n Go Play Mat

"I bought this mat for my friend's baby shower and she absolutely loved it! She'd already had her eye on this product for a while and was stoked to receive it.

She can't wait for her baby to be born so it can be used. It's amazing quality and has so many bits and bobs for baby to play with! Would highly recommend"

→ Buy the Touch 'n Go Play Mat

"Love love love our sensory mat - thank you so much! Every piece of it has been so well thought out. My little one (4mo) is much more interested in independent play and tummy time with it. It’s such a great sensory exploration for the ever growing ages and stages of baby. Thank you!

When I get back to work (I’m an early childhood teacher) I will absoulety be investing in one of these"

→ Buy the Touch 'n Go Play Mat

"My baby girl absolutely loved the bumble beats instrument set! A great selection of different sounds to explore and also super durable.

Highly recommend Nosey Toesie and can’t wait to try their other products!"

→ Buy the BumbleBeats Instrument Set

"This girls sell awesome products for your little ones, love the Sensory play mat.

Well done girls and all the best for your business."

→ Buy the BumbleBeats Instrument Set

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Two women sitting on a couch with two children, using a laptop.

Child holding a yellow knitted bee toy comforter with a mustard yellow material a blurred background

We're Two Childhood best friends Who

Began Motherhood Together

Watching our boys grow through the different ages and stages of play, and having both had previous early childhood education experience, we knew we wanted to create purposeful play moments for all children and parents to enjoy.

The Story of Nosey Toesie

From One Parent to Another:

Why Sensory Play Matters

Research shows sensory play encourages babies and toddlers to explore the environment around them using their 5 senses (sight, smell, hearing, taste and touch). That's why we're passionate about creating sensory-rich products that help little ones learn and grow through play.

Learn About Sensory Play